Objectified.

The documentary film “Helvetica” by Gary Hustwit was really fun to watch and insightful, I mean someone makes the decision at one point deciding what font goes on a street sign and then we easily take that decision for granted as it becomes part of the audiovisual wallpaper of our environment. It was really intriguing to hear from some of the inventors of these fonts, clear legible fonts, to zany and beautiful fonts, and how important the design and visual harmony is to them.

Well here comes “Objectified,” about industrial design and all of those things in our environment that we use, where they come from and why they look and feel like they do. Mr. Hustwit is intrigued by these objects and how they effect us. It is still in production and is set for an early 2009 release.

However, if you are interested in toasters only you could just go to the Toaster Museum instead and deliberate over if the Prometheus or the Westinghouse is better.

~ by tarawalch on July 31, 2008.