This campaign crafted around the same six lines of dialog was made for Philips by DDB, London, RSA Films and director Carl Erik Rinsch and it is amazing. “The Gift” has won the Grand Prix at Cannes for the new category of Film Craft.
See for yourself… The Gift.
Dr. Peter Wasilewski, a NASA scientist, paints with frizion crystals. His images show that joy present in the natural world. The shapes arise from water crystals that form on earth and are unlike the many other forms of ice known of in the Milky Way and beyond.
Thin layers of water are frozen, manipulated, and viewed through polarized light. Light has wave-like properties, one of which is vibration. A polarizing filter is placed on a light table to polarize the light passing through. A petri dish with a thin layer of water in the process of freezing is placed over the filter. As the polarized light passes through the forming ice crystals, it is bent in two slightly different directions and forms two different rays of light. The color palette in the images is created by rotating a second polarizing filter placed over the ice to intercept and resolve these emerging light rays.
Thanks to Bioephemera for bringing these beautiful images to my attention.
Ahhh, the beautiful and plentiful broadcast time put aside for advertising during the Super Bowl. This year my absolute fave was the ‘Heist‘ done by Psyop and Weiden + Kennedy Portland. The little tricksters are brilliant in the use of illusion and subtlety! Full list of Credits. The sweet crane shot at the beginning is just perfect for setting up the scene to be somewhere between dream and reality.
From the Crane website.
TheCrane.tv, Discovery Campus and reelisor.com are hosting a film competition for creative talents from all over the world in the categories: Culture, Art&Design, Lifestyle, Fashion, Ideas, Travel and “Green”. We reward creativity and encourage you to offer fresh, insider perspectives into your topic of choice. We would like to feel inspired and enriched by your contribution.
Launch: 18th November 2008 at the International Film School Festival, Munich.
Deadline: 28th February 2009 Films: There are no boundaries to your creativity. The short films can be fiction, non-fiction or animated.
Specifications: Between 1 and 5 minutes long, preferably in English (or subtitled) and all standard file formats
Submissions: Electronically via the upload portal on www.thecrane.tv Here you can also register your email address to receive the latest news on the competition.
The winning films will be selected by our accomplished jury and announced at the international launch of TheCrane.tv in February 2009. The rewards for Laureates include cash, equipment and TV broadcast. All entries will be available for viewing on www.thecrane.tv when the competition is over.
Justin Cone the editor for Motionographer and a Motion Designer in his own right has done a podcast interview with MassMarket‘s Justin Lane and Chris Staves. They go on to talk about how the ball got rolling, a bit about the past, about the agency and then go into the nitty gritty of motion design and into working on projects.
Podcast from Motionographer
It’s great hearing about what goes into some of these projects, especially when they make it look so effortless.